A few weeks ago, we saw on the news how many businesses were getting very creative in this day and age, especially in Phoenix. Phoenix is a unique market because of the seasonality… business is slow during the summer, and booming in the winter. How do business owners cope with the lack of business during the extreme heat? They get creative and flex their entrepreneurial muscles with ideas that not many other would think of. As an example, we found a business that rents inflatable bounce houses during the winter, but during the summer no one wants to celebrate their birthdays outside in the blistering heat with a bounce house, so this company bought an A/C repair business so they can keep making money during the summer. What other types of businesses can you start that will do well during the summer? Lets take a closer look into how business owners are surviving the heat when their businesses are slow.
We recently spoke to a man that owns several businesses here in Phoenix that are extremely slow during the summer so we asked him what he does to survive. The answer was quite interesting.
“I hire someone who knows the skills needed to do the jobs when it’s slow, than I forward my business phone number to him. He gives me a percentage of every deal he closes. And for me? I head out to California, inland a little bit from the beach where housing is more affordable, and I run the same business out there. I own a towing company and a lot of people head out of town for the summer in Phoenix so business is always slow. In California the weather is still really nice during the summer so I can tow trucks all day long and keep a steady income stream coming in. I head back to Phoenix when the weather starts getting cooler, than I forward my phone in California to another tow truck driver who takes the calls and gives me a percentage of the deals. It doesn’t matter whether I’m in Phoenix or California, I’ve set myself up for success and am always getting calls for my services in each state. If I’m not around, someone else takes the calls. It works out pretty well.” -Poly, owner of a Phoenix towing service.
We thought this was an incredibly creative way to keep business flowing no matter what time of year it is. We’ve heard of business owners owning multiple businesses so that when the seasons change they keep making money, but we’ve never heard of someone floating back and forth between two different states. It’s creative ideas like this that separate the successful business owners from the broke business owners. Times can get tough, especially during the summer when the harsh conditions inspire people to get out of town for weeks and even months at a time.